I am sure you have come across newsletters recently, including emojis in their subject lines, and wondered how to add emojis to your Mailchimp campaigns?

The simplest way to do it is to go to: https://emojipedia.org/.

This is an encyclopaedia of emojis. It allows you to find an emoji using keywords (but it also gives you the meaning of a specific emoji – if you paste your emoji in the search bar).

Once you find the perfect emoji, you can copy the emoji and paste is in your email campaign.

Why use emojis in email campaigns?

Emojis make your email stand out in an inbox – they are very eye-catching – and generally increase your open rate.

Emojis convey a sense of friendliness and energy.

Something to bear in mind

Make sure you know your audience - younger crowds tend to respond better to emojis.

Use emojis sparingly - try to use no more than one emoji per subject line - otherwise it may affect your email deliverability or trigger spam filters.

Use them wisely – keep them relevant to your content.

Add your emoji after a keyword in your subject line for more impact.

Some email services do not support emojis, so some emails may render a rectangular box or a question mark instead of your emoji.

Check the meaning of your emoji and make sure you are using the correct one.

If your business deals with important matters, emojis can take away professionalism from the message you are trying to convey - emojis, in this instance, would not work.

I hope you found this article useful. Please do not hesitate to contact me if you have any questions.